Kalp Branding

This identity was done for a Skin & Hair Clinic in Hyderabad. The word 'Kalp' means 'transformation´ in Sanskrit. The main goal was to create an identity that reflects the idea of transformation and beauty. The logo is inspired by the shape of a butterfly which is a strong metaphor for beauty and transformation. The logo also depicts a female face. Overall this combination brings out the natural and the human aspects of the brand.

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Design portfolio, Bangalore, India, email: akhilmonumathew@gmail.com