Practo: Miracle products
For the concept ads promoting Practo's dietician service, tapped into a relatable insight: people often resort to shortcuts when it comes to achieving their fitness goals. Leveraging this understanding, i devised a creative concept that would captivate the audience's attention. The approach involved creating fake product posts that showcased unbelievable results, enticing individuals who were seeking quick fixes. By leveraging the power of irony and satire, we aimed to highlight the importance of seeking professional guidance from a dietician for sustainable and effective results.