Winning painting competitions in schools sparked my initial interest in the visual arts and that led to a graduate degree in Graphic Design. But it wasn’t until my early-twenties, when I moved to Bangalore, that I began to pursue advertising. With over an experience of 10 years in advertising, I have worked in both online and offline campaigns, branding, UI/UX projects for products as wells as for services. The most important factor in moving forward has been to relentlessly follow and learn the latest tools and trends in design. Hit me up for interesting projects and collaborations
Senior Manager - Design
Glance, Bengaluru | July 2021 - Present
Brand custodian. Working closely with brand marketing, product marketing and growth marketing to make sure the quality and brand consistency across the teams. Within eight-month timeframe, accomplished the creation of a formidable in-house creative team including graphic designers, motion designers and copy writers, effectively transitioning the entire creative responsibilities for product, brand, growth, and content marketing from external agencies.
Campaigns: Just Glance, Glance Live Fest, Positioning campaign, Product education campaigns, Glance IPL Campaign
Associate Creative Director
Sunny SIde Up, Bengaluru | April 2014 - July 2021
Worked on brands like Cinepolis, Amazon, Swiggy, Microsoft, etc and has been instrumental in successful digital and offline campaigns for Duroflex Mattress, Schneider Electric, Practo, Aster Volunteers, etc.
Senior Art Director
Locomotive, Bengaluru | July 2012 - March 2014
Worked mainly on fashion brands like Allen Solly, Wonderbra, and other brands from Madura Garments and Indus league, Future group, etc.
Saatchi and Saatchi, Bengaluru | June 2011 - June 2012
I joined as an Art director and was promoted to Senior Art Director. Worked on campaigns and pitches for various healthcare brands like AstraZeneca, Abbott, Birla, etc.
MAA Bozell, Bengaluru | August 2010 - June 2011
Worked on various pitches and campaigns for brands like MTR, Kirloskar, ICICI bank, etc
Varna Creations, Bengaluru | September 2009- May 2010
Was responsible to create campaigns and internal communications for Dr. Agarwals Eye Hospital, Narayana Hrudayalaya, etc.
MADDIES- BRONZE for Glance Live Fest Campaign
KYOORIUS CREATIVE AWARD- BLUE ELEPHANT for Duroflex Sound of sleep
ET BRAND EQUITY AWARDS-SHARK AWARDS for Duroflex Sound of sleep
INDIAN CONTENT MARKETING AWARDS-GOLD for Duroflex Sound of sleep
MARKETERS’ XCELLENCE- BRONZE for Duroflex Gift of sleep
BIGBANG-GOLD- Anti-smoking Campaign design
BIGBANG- SILVER- Doctor Communication leaflet
BIGBANG- BRONZE - Patient Communication brochure
Bachelor of Arts in Graphic Design
St.Joseph College of Communication, Mahatma Gandhi University
Changanassery, Kerala, India | 2006 - 2009