Mast Kalandar Dabbawala: Dabba stories campaign
I conceptualized and illustrated an exciting campaign to promote the launch of Mast Kalandar Dabbawala, a homemade food delivery app. The insight behind the campaign was that "dabbas" (lunch boxes) are an integral part of every Indian's nostalgia, and lunchtimes in schools and colleges often hold countless stories. The idea was to convey these nostalgic stories through simple static creatives, engaging the audience with interactive elements, and inviting users to share their own stories. The campaign aimed to evoke a sense of nostalgia and emotional connection, highlighting the importance of homemade food and the memories associated with it.