The branding for the new University in Chennai, India is an important aspect of its identity. As one of the first private universities to be established by the Tamil Nadu government in over 90 years, it has a unique opportunity to set itself apart. The logo is a perfect representation of the university's values - the pursuit of knowledge and growth. The abstract flame symbol is not only aesthetically pleasing but also represents the idea that knowledge begins as a spark and grows to become a powerful flame. The use of the golden ratio in the design ensures that the logo has a perfect balance of design elements. The colours used in the logo are also significant, gradually increasing in intensity to symbolize the growth and purpose of the university. Overall, the branding is a reflection of its commitment to academic excellence and a bright future.