7 Spec Ads in 7 Days 

I’ve been playing around with AI since the early days of DALL·E. Like everyone else back then, I made all kinds of random things—trending prompts, “Batman in a village,” and other cliché concepts. I even made a few low-key AI ads for some of the brands I worked on. But somewhere along the way, I really wanted to push it further—toward storytelling and sharper messaging. So, I finally put my foot down and gave myself a challenge: create 7 spec ads in 7 days. Between my day job and toddler duties, I managed to pull it off. Of course, with more credits and more time, these could be better—but this was never about perfection.

 

The part of the job I’ve always loved the most is cracking ideas. And honestly, I feel like this challenge brought me back to that agency-era energy—where ideas come first, and you figure everything else out later. I’ve definitely learned a lot about AI tools in the process, but what I’m happiest about is that I got to flex that thinking muscle again.

 

Here are those 7 ads. Except for the LEGO ad—which was based on a trending Veo 3 prompt—all the other concepts were mine. Even now, I treat AI as an execution assistant, not an idea machine. I’ve never asked ChatGPT to come up with ideas. I’m always collecting insights and scribbling thoughts, even if I don’t have a brief or a brand to work on. It’s a practice.

 

I used a bunch of tools for this: Seedance, Kling, Hailuo, Freepik AI, Midjourney, and Veo 3 for video generation. Why so many? Because no tool does everything. Seedance was great for generating multiple angles from a single prompt (like in the cement ad). Veo 3 gave me dialogue. Freepik AI helped with sound effects, VO, and music. I used ChatGPT to refine scripts. Good old Photoshop for image editing. Premiere Pro for video cuts.

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