Fruitsy Branding

Fruitsy is a fresh produce company that now retails its fruits in modern retail formats across the world. They collaborate with leading growers and retailers to make fresh fruits available to consumers wherever they are. The challenge was to create an identity that reflects the dynamic nature of the business. We created an identity system that imbibed the freshness and unique textures of nature's bounty.

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The brand identity was brought to life from a UI perspective on the website
www.fruitsy.com