Duroflex Diwali TVC

During the challenging times of the pandemic when work-life balance became even more crucial, we conceptualized a campaign centered around the idea of promoting a peaceful and balanced lifestyle. With Diwali, the festival of lights and gifting, approaching, we saw an opportunity to encourage people to prioritize their well-being and gift the precious gift of a peaceful sleep to their loved ones. As part of the campaign, I actively participated in the ideation process, collaborating with the team to develop compelling visuals and messaging that conveyed the essence of restful sleep and its importance in maintaining a healthy and balanced life.