Duroflex Safe Onam

Duroflex, a leading brand in the mattress industry in India, sought to create a compelling campaign during the festival of Onam, with a strong emphasis on safety and hygiene amidst the ongoing pandemic. Their objective was to highlight their antibacterial mattress cover offer along with their mattresses, showcasing their commitment to providing a safe and healthy sleep environment for their customers. As part of the campaign, I actively contributed my insights and ideas to the script, ensuring that the messaging effectively communicated the importance of maintaining cleanliness and hygiene in the bedroom. Additionally, I played a key role in the art direction of the film, ensuring that the visuals effectively conveyed the brand's message of safety and trust.