MOHR: Advertising campaign

MOHR, a fashion brand by Future Group, has been an exciting project to be involved in from its inception. Our team was responsible for everything from naming the brand to developing its visual identity and executing impactful marketing campaigns. Over the course of two seasons, we worked on creating stunning creatives for the brand's collections. As part of this process, I played a key role in the photoshoots, providing art direction to capture the essence of each collection. Additionally, I meticulously worked on image retouching to ensure the final visuals were polished and aligned with the brand's aesthetic. Furthermore, I was involved in layout designing, carefully arranging the images and other elements to create visually captivating and cohesive marketing materials.