I have directed a series of promotional films for a modern jewellery and accessory brand called Sohi. Throughout the process, I was involved in every step, from defining the user persona to developing the concept and finally directing the films. It was important to have a clear understanding of the brand's target audience in order to create content that resonated with them. With this in mind, we developed a concept that showcased the unique features of Sohi's products and highlighted the brand's commitment to quality and style. As the director, I oversaw the production process and worked closely with the creative team to bring our vision to life. The end result was a series of captivating films that effectively showcased the beauty and uniqueness of Sohi's products.